The phrase identifies the cost of fuel at fueling stations located at or near a specific retail chain’s grocery store locations. These stations are often positioned to offer competitive rates on gasoline to attract customers who are also shopping for groceries and other household goods. As an example, consumers might check for the lowest available cost per gallon at these locations before filling their vehicles.
The significance lies in the potential savings for consumers who are already frequenting the retail chain. Historically, the business model aims to provide a combined value proposition, offering discounted fuel prices as an incentive for customers to choose that particular retailer for their shopping needs. This strategy can increase foot traffic to the store and generate customer loyalty.
