The phrase identifies a specific category of merchandise, namely playthings themed after the “My Singing Monsters” franchise, offered for sale at Walmart retail locations and through Walmart’s online marketplace. This encompasses a range of items from plush figures to collectible figurines, all bearing the likenesses of characters from the popular mobile game.
The availability of branded merchandise at a major retailer provides several advantages. It expands the reach of the “My Singing Monsters” property to a broader consumer base, leveraging Walmart’s extensive distribution network. Furthermore, it offers consumers a readily accessible and often competitively priced avenue to acquire these items, enhancing brand engagement and creating a tangible connection to the digital world of the game. The partnership also contributes to the financial success of both the game developer and the retailer.
