These sealed packages, sold at a major retail chain, contain collectible toys or figurines. The contents are concealed, adding an element of surprise and chance to the purchase. For example, a customer might purchase several of these packages hoping to acquire a rare character from a specific series.
The appeal lies in the excitement of the unknown and the potential for acquiring valuable or desired items. This retail strategy capitalizes on the human desire for collecting and the thrill of gambling, albeit on a small scale. This product format’s popularity has steadily increased, driven by trends in toy collecting and a desire for affordable collectibles.