The term refers to a modified image format utilized within the Walmart application environment, likely an evolution of the standard Graphics Interchange Format (GIF). This format may incorporate enhanced features specific to the application, such as improved compression, metadata integration, or interactive capabilities. For example, promotional material displayed within the application might employ this altered format to deliver richer visual experiences while minimizing data consumption.
Its adoption aims to improve user engagement through visually compelling content. Potential advantages include faster loading times, reduced bandwidth usage, and the ability to embed interactive elements directly within the images. The implementation likely stems from a desire to optimize the application’s performance and enhance the presentation of products and special offers. Historically, Walmart has consistently sought innovative methods to refine its digital storefront.