Figurines, playsets, and plush representations inspired by the animated “Trolls” franchise are widely available through the retail corporation, Walmart. These products encompass characters, settings, and themes featured in the movies and television series. For example, consumers can purchase Poppy and Branch dolls, miniature recreations of the Trolls’ village, and musical instruments related to the soundtracks.
The availability of these products at a major retailer benefits both consumers and the entertainment brand. For consumers, it provides convenient access to a wide selection of character-based merchandise at varied price points. For the franchise, mass-market distribution through a prominent retailer significantly increases brand visibility and strengthens market penetration. The partnership also offers Walmart an opportunity to capitalize on the popularity of a well-established children’s entertainment property, driving traffic and sales within their toy department.
