These promotional spots are short-form advertisements aired typically in November, showcasing discounted products available during a specific retail event. For example, one may highlight a particular television model available at a reduced price for a limited time, urging consumers to visit the store or website.
They are a crucial component of a retailer’s seasonal marketing strategy, serving to generate consumer interest, drive in-store and online traffic, and ultimately boost sales. The history of these advertisements reflects the evolving landscape of retail, with increasing emphasis on early previews and online availability to capture early-bird shoppers.