The phrase identifies a specific retail event involving a particular product category at a major retailer. It indicates the potential availability of discounted recreational equipment during a prominent annual sales period at Walmart.
Historically, the period following Thanksgiving has become synonymous with significant consumer spending. This retail event allows consumers to acquire items, such as outdoor recreational equipment, at reduced prices. The sales offer opportunities for budget-conscious shoppers to purchase desired goods, and for the retailer to clear inventory and drive revenue.