The phrase identifies a specific category of novelty apparel sold at a major retail corporation. These garments are characterized by intentionally garish designs and often feature the South American camelid. They are typically marketed and worn during the winter holiday season, particularly as a humorous alternative to more traditional festive attire.
The popularity of such items stems from a broader trend of embracing unconventional and lighthearted fashion during celebratory periods. This trend allows individuals to express their personality and sense of humor, fostering a sense of camaraderie and shared amusement. Furthermore, the accessibility and affordability offered by large retailers contribute to the widespread adoption of these garments.