The phrase refers to a curated assortment of apparel, accessories, and potentially other merchandise endorsed by a prominent celebrity and available for purchase through a major retail corporation. This collaborative effort combines the celebrity’s personal brand with the retailer’s widespread distribution network.
Such arrangements leverage the celebrity’s influence to drive consumer interest and sales for the retailer. Historically, these partnerships have provided access to celebrity-endorsed products at more accessible price points, broadening the potential customer base. The arrangement benefits both parties by enhancing brand visibility and generating revenue.