The option to divide the total cost of purchases across multiple payment methods during online transactions at a major retailer allows customers greater flexibility in managing their finances. For example, a consumer might use a gift card along with a credit card to complete a single order.
This payment strategy enhances accessibility for shoppers with limited funds in a single account or those wishing to leverage the benefits of different payment types, such as rewards points offered by a specific card. Historically, online retailers often restricted transactions to a single form of payment, but consumer demand and technological advancements have driven the adoption of these more versatile systems.